These days it’s impossible to be a successful public relations professional without knowing your way around social media. To give you a leg-up on your competition we bring you a dose of this week’s most infamous social media do-nots. Here are your top five:
#5 – Robert Zimmerman Jr.
The offence: Less than two months after George Zimmerman was aquitted of murder, Robert Jr. takes it upon himself to become the spokesperson for his brother’s impending divorce.
#4 – Mayor Pedro Segarra of Hartford, CT
The offence: Mr. Segarra has a few choice words for Dave Chappelle, failing to heed his own advice.
#3 – Jim McGrath, spokesperson for George H. W. Bush
The offence: McGrath apologizes for blasting an email statement of condolence for Nelson Mandela’s non-passing on behalf of the former president. The apology? Good. Scanning a headline and calling yourself informed? Bad.
#2 – British Airways
The offence: The company gets caught sleeping on the job when a disgrustled customer buys promoted Tweets to publicize his issues.
#1 – Kenneth Cole
The offence: After getting some serious flack for his 2011 callous comments about the conflict in Egypt, Kenneth Cole is at it again – this time with Syria.
Bonus #PRfail – Nokia
The offence: Nokia sparks a potential Twitter battle after Google unveils the name of its new Android operating system: KitKat.
Did we miss YOUR favourite #PRfail of the week? Sound off in the comments!
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