Category In the news

Your weekly dose of PR fail

Your weekly dose of #PRfail

These days it’s impossible to be a successful public relations professional without knowing your way around social media. To give you a leg-up on your competition we bring you a dose of this week’s most infamous social media do-nots. Here are your top five: Pax Dickinson, former Business Insider CTO The offence: The company hit […]

Video of man waking up from surgery: is it a hoax?

Wednesday Musings: Man wakes up from surgery video vs. ethics

The latest viral video to take over the Internet depicts a groggy man (video via YouTube) coming out of surgery and marveling at the beauty of his camera-toting wife – who he doesn’t remember marrying six years ago. At first glance, the video is likely to warm the hearts of even the most coal-hearted man. At […]

A Tweet by Kenneth Cole.

News flash: self-inflicted PR controversies are effective

It’s a tale as old as time: prominent figure uses social media to reference controversial topic in promotion of his own product, subsequently creating a controversial storm of his own. Sometimes this tale ends with a careful apology from said figure. Other times, said figure admits he did it on purpose. Kenneth Cole issued a […]

Around the clock social media monitoring: excessive or necessary?

A recent and enlightening Twitter exchange between British Airways and a disgruntled customer begs the question: To check or not to check? British Airways passenger Hasan Syed took his customer service issues to a whole new level this week by purchasing promoted Tweets totaling nearly $1,000 to express his frustrations over lost luggage during the course […]