Tag Archives: media relations

Around the clock social media monitoring: excessive or necessary?

A recent and enlightening Twitter exchange between British Airways and a disgruntled customer begs the question: To check or not to check? British Airways passenger Hasan Syed took his customer service issues to a whole new level this week by purchasing promoted Tweets totaling nearly $1,000 to express his frustrations over lost luggage during the course […]

The perks of being an intern: Why the internship is a must-have first-step in your career

Landing your first “real” PR job following an internship is an exhilarating change of pace, to say the least. The added responsibility, people coming to you as an expert in the field – not to mention the added perk of financial compensation. While it’s rare to see someone break into the PR field without at […]